If you run a small business, you’re most likely busy enough without having to think about setting yourself up on social media. But understanding the benefits you can gain from doing so, should make you think again about the importance of having an active online presence.

Having a website is no longer enough. Facebook now has 1.44 billion monthly active users, and Twitter has 302 million. Your business needs to be sourcing from and interacting with this amazing customer pool. Not doing so makes no business sense!

Getting your message out there is essential, and social media is the perfect platform to do this

Having active social media accounts allows you to:

  1. Have a public presence which is easily accessible and readily seen.
  2. Update and inform your customers on news, changes, events and promotions. Repeat custom is big business too!
  3. Engage with your customers in a way no other platforms allow.
  4. Become part of a social media community: support and be supported by other businesses.
  5. Spread the word about your business and enhance your brand awareness.
  6. Run promotions and competitions which require sharing, thus ensuring you are seen by even more people.
  7. Send potential and existing customers to your website.
  8. Lead trends, show authority and knowledge in your field and represent your company.
  9. Show up in search engine results – not only for your company but for targeted searches. You will get more traffic to your website from search engines and from the social media accounts.
  10. Learn from your customers, see what works, and what information is of most interest.

Being on social media offers a unique chance for you to connect with your customers on a personal level. Social media allows you to have a tangible presence and be seen and heard by your customers. Interaction is key, you need to attract and interact with your customers, inform and entertain. But it’s not difficult. If you understand your business, your target market, and your industry, you can use social media to hugely benefit you.

One important point to remember is that social media is free! It requires no investment other than time, unless of course you are short on that and would rather pay someone else to run your social media accounts for you.