Google is just about to change the way its search algorithm ranks websites. Starting on the 21st of April 2015, mobile-friendly websites – websites which resize to fit the screen it’s viewed on, and which are designed with large, easily clickable links, among other features – will be ranked higher than sites which aren’t mobile-friendly when users search for something from a smartphone or tablet.

Google’s changes in search ranking won’t be insignificant, either. In a blog post announcing the changes, Google stated that they will “have a significant impact in our search results.”

The end result, Google says, is to make it easier for their users “to get relevant, high quality search results that are optimised for their devices.”

With more than 60 percent of search traffic pouring in from mobiles, small businesses – especially ones dependent on local searches – need to ensure they’ve made the necessary changes so that their sites aren’t penalised by the new search engine ranking system.

To help businesses, Google has provided companies with a guide to creating mobile-friendly websites as well as a test to see whether or not the website passes as mobile-friendly.

If your website isn’t optimised, it needs to be. Get in contact with Gem Internet to find out more and let us get your website seen by more people!

Posted in SEO